India's First Execution-First
Co-Building Platform
for Tier 2, 3 and 4 City Founders

We don't just advise. We co-build.

8+
Active Startups
50+
Knowledge Partners
20+
Angels and HNIs
100+
Startups — 10 Year Vision
WHY SM EXISTS

Great founders exist everywhere.
The support system doesn't.

India's startup ecosystem was built for metros. Bangalore, Delhi, Mumbai got the VCs, accelerators, design firms, and tech talent networks. Founders from Jaipur, Indore, Surat, Patna, Coimbatore — cities with equally sharp founders and equally real market problems — had nowhere to go. No equity-aligned partner. No execution support. No network. Just advice that cost money and delivered nothing.

That gap is exactly why Startup Mantrana exists.

"The next great Indian company won't come from a metro. It's already being built somewhere in Bharat."
OUR WORK

Every discipline.
One team.

Technology and Product

Full-stack web apps, mobile apps, SaaS platforms, custom dashboards, and complete tech infrastructure built from scratch.

Marketing and Brand

Brand strategy, identity design, digital marketing, social media, content, paid campaigns, and go-to-market execution.

Operations and Legal

Company registration, legal frameworks, SOPs, operational systems, compliance, and process design that scales.

Fundraising and Strategy

Pitch decks, investor narrative, financial modelling, and warm introductions from our network of 20+ angels and HNIs.

Network and Access

Curated access to 50+ Knowledge Partners with 750+ collective years of domain expertise across industries.

Capital and Co-Investment

SM actively invests its own capital alongside building. True skin in the game, not transactional consulting.

HOW WE WORK

Equity over invoices.
Partnership over projects.

We take equity instead of upfront fees. No retainers, no hourly billing, nothing from the founder's pocket. SM co-invests its own resources and time into every company we build and participates through equity based on the depth of engagement.

Our incentives are perfectly aligned with yours. We win only when you win.

Application acceptance rate: 10 to 20%. We don't bet on fancy decks or big-sounding ideas. We bet on founders who are ready to execute and build something that actually works in the real market. If your business makes sense on the ground, we will co-build it with you.
Rs 0
Upfront fee from founder
Based on
Engagement
Equity stake range
20 to 30
Startups built per year
SELECTION

We reject 80 to 90 percent
of applications. On purpose.

Our model only works when we are deeply invested. That is why we are ruthlessly selective.

60% — Founder Quality

  • Coachability and openness to fast execution
  • Full-time commitment, not side project energy
  • Integrity, transparency, long-term mindset
  • Resilience to handle uncertainty

40% — Idea Quality

  • Total addressable market above Rs 500 Crore
  • Clear problem-solution fit with real pain point
  • Defensibility through tech, network, or brand
  • Solves a real Bharat problem from Tier 2/3/4 lens
ACTIVE PORTFOLIO

Companies we are
building right now.

From luxury pet boarding to agri commodity trading, our portfolio spans consumer, B2B, SaaS, and marketplace categories.

SHOWCASE CLIENT

THE PETFORT

Luxury Pet Boarding and Grooming, Jaipur — Jaipur's leading luxury pet boarding brand. SM built the full three-app ecosystem: Pet Parent App, Caretaker App, and Owner Dashboard, live on iOS and Play Store. Rs 8 Crore fundraise in progress.

LIVE

BULQBOX.AI

An AI platform for the liquidation industry powered by the proprietary intelligence engine. The B2B distribution app is live on Play Store with 20,000+ active users.

ACTIVE

COMMODITY / ANNHUB

Agri Commodity Trading — B2B marketplace platform for agri commodity trading, connecting mandis, traders, and buyers with transparent digital infrastructure.

LIVE

WHEELSTOVET

Pet Healthcare, On-Demand — On-demand veterinary care platform bringing certified vets to pet parents at their doorstep with tech-enabled scheduling and care records.

LIVE

JAIPUR SLUSH COMPANY

F&B, Frozen Beverages — Jaipur's premium frozen uncarbonated beverage brand. 15+ natural flavours, event-first B2B model, franchise expansion in progress.

ACTIVE

ADVERTO BRIDGE

Marketing and AdTech — Bridging brands with targeted, outcome-driven advertising and media solutions for the growing digital ecosystem.

8+ UNDISCLOSED STARTUPS

Early-stage companies across multiple categories.

THE PROCESS

From application to execution
in 16 days.

1

Day 0 — Application

Founder submits concept and basic details.

2

24 Hours — Selection

Go or no-go decision communicated within a day.

3

Day 3 — Session 1

Deep dive on vision, market, model, and build plan.

4

Day 14 — Agreement

All legal agreements signed and documented.

5

Day 16 — Building Starts

Tech, brand, and operations. All engines on.

THE ECOSYSTEM

You don't just get our team.
You get our entire ecosystem.

50+
Knowledge Partners

750+ collective years of experience across tech, finance, operations, marketing, legal, and more.

20+
Angels and HNIs

Names and profiles shared once a mutual fit is established.

15+
Active Portfolio Companies

A portfolio that spans multiple industries, with more companies added every quarter.

WHERE WE ARE GOING
100
Startups in 10 Years
Not a firm. A movement.

SM is not trying to be another accelerator or consulting company. We are building a generation of great businesses from cities that never made it to the founder ecosystem map.

Every co-builder, every Knowledge Partner, every investor in our network is here for one shared mission: proving that the next wave of great Indian companies will not come from Bangalore or Mumbai alone. They will come from Jaipur. Indore. Lucknow. Surat. Patna. Coimbatore.

Building Bharat from the roots up.
READY TO CO-BUILD?

From Idea to Execution.
Together.


Apply Now →
hello@startupmantrana.com
Jaipur, Rajasthan, India